[1]
Hari, A.H. and Sabardini, S.E. 2026. The Moderating Role of Brand Attachment in the Relationship between Brand Awareness and Brand Engagement on Apparel Purchase Retention on TikTok Shop among Generation Z . Telaah Bisnis. 26, 2 (May 2026), 70–82. DOI:https://doi.org/10.35917/tb.v26i2.638.