HARI, Abdul Hadi; SABARDINI, Sri Ekanti. The Moderating Role of Brand Attachment in the Relationship between Brand Awareness and Brand Engagement on Apparel Purchase Retention on TikTok Shop among Generation Z . Telaah Bisnis, [S. l.], v. 26, n. 2, p. 70–82, 2026. DOI: 10.35917/tb.v26i2.638. Disponível em: https://journal.stimykpn.ac.id/index.php/tb/article/view/638. Acesso em: 10 may. 2026.