ZALZALAH, Guruh Ghifar; SAMSIAH, Fitriana Nur. Streamer Attractiveness, Information Quality, Cognitive Assimilation of Live Streaming Impulsive Buying: Millennial and Z Moderation. Telaah Bisnis, [S. l.], v. 27, n. 1, p. 29–39, 2026. DOI: 10.35917/tb.v27i1.690. Disponível em: https://journal.stimykpn.ac.id/index.php/tb/article/view/690. Acesso em: 16 aug. 2026.