Hari, Abdul Hadi, and Sri Ekanti Sabardini. “The Influence of Brand Congruity on Brand Evangelism through the Mediation of Brand Trust and Brand Commitment Among Generation Z Shopee Users”. Telaah Bisnis, vol. 26, no. 1, July 2025, pp. 43-54, doi:10.35917/tb.v26i1.592.