Hari AH, Sabardini SE. The Moderating Role of Brand Attachment in the Relationship between Brand Awareness and Brand Engagement on Apparel Purchase Retention on TikTok Shop among Generation Z . TB [Internet]. 2026 May 6 [cited 2026 May 10];26(2):70-82. Available from: https://journal.stimykpn.ac.id/index.php/tb/article/view/638