Kontarya FJ, Kairupan DJI, Immanuel DM. Digital Marketing Strategy and Its Influence on Consumer Purchasing Decisions at Kopi Kenangan Surabaya: The Mediating Role of Brand Awareness. TB [Internet]. 2025 Dec. 31 [cited 2026 Jan. 19];26(2):1-14. Available from: https://journal.stimykpn.ac.id/index.php/tb/article/view/650