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• The Effect of Brand Image and Islamic Branding Towards Purchasing Decision: The Role of Brand Awareness as a Mediation Variable

  Fifi Septiani,  Universitas Muhammadiyah Yogyakarta,  Indonesia

  Rozikan Rozikan,  Universitas Muhammadiyah Yogyakarta,  Indonesia

  1-14

  2024-07-30

  DOI : 10.35917/tb.v25i1.479 Abstract View : 742 Similarity check downloads: 0 PDF downloads: 464

• The Influence of Hook Copywriting and Social Media Content Toward Brand Awareness, Brand Image, and Purchase Decisions in MSMEs in Sleman District

  Desta Rahayu,  Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta,  Indonesia

  Lavendi Kurnia Utama,  Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta,  Indonesia

  Abadila Rakha Muqaddimah,  Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta,  Indonesia

  Dania Ayuni,  Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta,  Indonesia

  Alivia Meyrizka Utami,  Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta,  Indonesia

  34-43

  2024-08-13

  DOI : 10.35917/tb.v25i1.504 Abstract View : 1081 Similarity check downloads: 0 PDF downloads: 799

• Digital Marketing Strategy and Its Influence on Consumer Purchasing Decisions at Kopi Kenangan Surabaya: The Mediating Role of Brand Awareness

  Fidel Jonathan Kontarya,  Universitas Ciputra,  Indonesia

  Daniel Joel Immanuel Kairupan,  Universitas Ciputra,

  Dewi Mustikasari Immanuel,  Universitas Ciputra,  Indonesia

  1-14

  2025-12-31

  DOI : 10.35917/tb.v26i2.650 Abstract View : 6 PDF downloads: 41