Peranan Atribut Ekstrinsik Merek terhadap Minat Beli Konsumen Smartphone Blackberry
DOI:
https://doi.org/10.35917/tb.v14i2.17Keywords:
brand preference, luxury brand perception, country of origin, purchase intentionAbstract
 Abstract
This research aims to examine the role of brand preference, luxury brand perception and country of origin in influencing consumers to buy Blackberry smarthphone, as well as to examine the role of country of origin in influencing luxury brand perception. The population of this research are students in economics faculty of Indonesia Islamic University, and the sample used is 250 respondent. This research was found that the most devotee of blackberry smartphone is women, with 53,6%, aged between 18-23 years old, with a pocket money between Rp1.000.000-Rp2.000.000 monthly and expenditure of Rp500.000-Rp1.499.999 monthly. By using Structural Equation Modeling, the results show that there are positive and significant impact on the country of origin to the purchase intention, positive and significant impact on the country of origin to luxury brand perception, positive and significant impact on the luxury brand perception to purchase intention and positive and significant impact on the brand preference to purchase intention of blackberry smartphone’s consumer in economics faculty of Indonesia Islamic University.
Downloads
References
Arikunto, S. (2002). Prosedur Penelitian Suatu Pendekatan Praktek. Jakarta: Rineka Cipta.
Chao, P. and K.N. Rajendran. (1993). Consumer Profiles and Perception: Country-of-Origin Effects. International Marketing Review, 10(2), hal: 22-39.
Felix, R. (2013). Pengguna Blackberry di Indonesia Kini Mencapai 15 Juta. Diakses tanggal 20 Oktober 2013 dari http://www.chip.co.id/news/ gadgetblackberry/ 7299/pengguna blackberry di Indonesia kini mencapai 15 juta.116
Ferdinand, A. (2002). Structural Equation Modeling dalam Penelitian Manajemen (Edisi 2). Semarang: Fakultas Ekonomi UNDIP.
–––––––– .(2006). Structural Equation Modeling dalam Penelitian Manajemen: Aplikasi Model-model Rumit dalam Penelitian untuk Tesis Magister dan Disertasi Doktor (Edisi 4). Semarang: Badan Penerbit UNDIP.
Ghalandari, G. and A. Norouzi (2012), The Effect of Country of Origin on Purchase Intention: The Role of Product Knowledgeâ€. Research Journal of Applied Sciences, Engineering and Technology, 4(9): 1166-1171, 2012 ISSN: 2040-7467.
Ghozali, I. (2005). Aplikasi Analisis Multivariate Dengan Program SPSS. Semarang: Badan Penerbir Universitas Diponegoro.
Groth, J. and S.W. McDaniel (1993). The Exclusive Value Principle: The Basis for Prestige Pricing. Journal of Consumer Marketing, 10: 10-16.
Hair, J. F., R.E. Anderson, R.E. Tatham, W.C. Black (1995); Multivariate Data Analysis. New York: Macmillan.
Johanna, M. 2006. Analisis Faktor-Faktor yang Mempengaruhi Minat Beli Ulang (Studi Kasus Konsumen Pada Mandala Airline - Semarang). Tesis Magister Manajemen (Dipublikasikan). Semarang: Universitas Diponegoro.
Kotler, P. (2000). Marketing Management: The Millenium Edition. New Jersey: Prentice Hall International, Inc.
–––––––. (2003). Manajemen Pemasaran. Jakarta : Erlangga.
Kristina, V. (2013). Pengaruh Brand Preference, Luxury Brand Percepception dan Country of Origin pada Minat Beli Mobil Honda Jazz. Skripsi Sarjana (Tidak Dipublikasikan). Yogyakarta : Fakultas Ekonomi UII.
Kuntjara. (2007). Analisis Faktor-Faktor Yang Mempengaruhi Minat Beli Ulang Konsumen. Tesis Magister Manajemen (Dipublikasikan). Semarang: Magister Manajemen Universitas Diponegoro.
Lee, J.K. and W.N. Lee. (2009), Country of Origin Effects on Consumer Product Evaluation and Purchase Intention: The Role of Objective Versus Subjective Knowledge. Journal of International Consumer Marketing, 21(2), hal: 137-151.117
Lin, L.Y. and C.S. Chen. (2006), The Influence of The Country of Origin Image, Product Knowledge and Product Involvement on Consumer Purchase Decisions: An Empirical Study of Insurance and Catering Services in Taiwan. Journal Consumer Marketing, 23(5), hal: 248-265.
Listiana, E. (2012), Pengaruh Country of origin Terhadap Perceived Quality dengan Moderasi Etnosentris Konsumen. Jurnal Administrasi Bisnis (2012), 8(1), hal: 21–47, (ISSN:0216–1249).
Nia, A. and J.L. Zaichkowsky (2000). Do Counterfeits Devalue the Ownership of Luxury Brands? Journal of Product and Brand Management, 11 (2), 67-88
Rouhani, F.R. and K.H. Hanzaee (2011), Investigation of the Effects of Demographic Factors and Brand Perception on the Purchase Intention of Luxury Automobiles in Iranian Consumers. Journal of Basic and Applied Scientific Research, 1(12), hal: 2851-2861,(ISSN 2090-4304).
Susanti, R. dan D. Hastjarja .K. (2010). Efek dari Country of Origin dan Pengetahuan Produk pada Evaluasi Produk dan Niat Pembelian Produk Sepeda Motor. Jurnal Ekonomi Dan Kewirausahaan, 10 (1), hal: 1 – 10.
Wiedmann, K.P., Hennigs, N., Siebels, A. (2007). Measuring Consumers Luxury Value Perception: A Cross-Cultural Framework. Academy of Marketing Science Review, 2007 (7), hal: 1-23.
Yasin, N.M, M.N. Noor and O. Muhamad (2007). Does Image of Country of Origin Matter to Brand Equity? Journal of Product and Brand Management, 16 (1), 38
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
