Vol. 26 No. 1 (2025): July 2025

Articles

• Empowering MSMEs in Bali through Financial Technology and Digital Payment Innovation to Enhance Global Competitiveness

  Dewa Gde Yoga Permana,  Bali International University,  Indonesia

  http://orcid.org/0000-0003-0067-2029

  I Gede Bayu Wirayudha,  Tabanan University,  Indonesia

  I Putu Dharmawan Suryagita Susila Putra,  Tabanan University,  Indonesia

  1-10

  • PDF

  DOI : 10.35917/tb.v26i1.585 Abstract View : 73 PDF downloads: 54

• Dark Patterns Reconsidered: A Cross-Taxonomic and Conceptual Mapping for Ethical Interface Design

  Onni Meirezaldi,  Universitas Brawijaya,  Indonesia

  11-25

  • PDF

  DOI : 10.35917/tb.v26i1.586 Abstract View : 91 PDF downloads: 106

• The Investigative Audit as a Pillar of Accountability: An Integrated Strategy for Detecting Fraud in the Digital Era

  Junaidi Junaidi,  Universitas Teknologi Yogyakarta,  Indonesia

  Yunus Indra Purnama,  Universitas Teknologi Yogyakarta,  Indonesia

  Suparmono Suparmono,  Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta,  Indonesia

  Mohamad Mahsun,  STIE Widya Wiwaha,  Indonesia

  26-42

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  DOI : 10.35917/tb.v26i1.591 Abstract View : 87 Untitled downloads: 0 PDF downloads: 61

• The Influence of Brand Congruity on Brand Evangelism through the Mediation of Brand Trust and Brand Commitment among Generation Z Shopee Users

  Abdul Hadi Hari,  Universitas Widya Dharma,  Indonesia

  http://orcid.org/0009-0000-6942-6825

  Sri Ekanti Sabardini,  Sekolah Tinggi Ilmu Manajemen YKPN Yoygakarta,  Indonesia

  43-54

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  DOI : 10.35917/tb.v26i1.592 Abstract View : 62 PDF downloads: 69

• Financial Behavior of Generation Z in Indonesia: Impact of Literacy, Technology and Lifestyle

  Nila Tri Setiawati,  Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta,  Indonesia

  Rasistia Wisandianing Primadineska,  Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta,  Indonesia

  55-68

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  DOI : 10.35917/tb.v26i1.596 Abstract View : 123 PDF downloads: 151

• The Contribution of Product Quality Perception in Predicting The Effectiveness of Digital Marketing Strategies: A Case Study on the Shopee Platform

  Manggar Wulan Kusuma,  STIE YKPN Yogyakarta,  Indonesia

  Shita Lusi Wardhani,  STIE YKPN Yogyakarta,  Indonesia

  69-76

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  DOI : 10.35917/tb.v26i1.567 Abstract View : 74 PDF downloads: 42

• Comprehensive Evidence of Capital Structure and Firm Performance in Indonesia

  Danes Quirira Octavio,  Department of Management, Diponegoro University,  Indonesia

  Muhammad Miftahuddin,  Department of Management, Diponegoro University,  Indonesia

  77-94

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  DOI : 10.35917/tb.v26i1.584 Abstract View : 67 PDF downloads: 50