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• The Influence of Brand Congruity on Brand Evangelism through the Mediation of Brand Trust and Brand Commitment among Generation Z Shopee Users

  Abdul Hadi Hari,  Universitas Widya Dharma,  Indonesia

  http://orcid.org/0009-0000-6942-6825

  Sri Ekanti Sabardini,  Sekolah Tinggi Ilmu Manajemen YKPN Yoygakarta,  Indonesia

  43-54

  2025-07-28

  DOI : 10.35917/tb.v26i1.592 Abstract View : 62 PDF downloads: 69