Apakah Akun Media Sosial Berbasis Konten Pariwisata Menciptakan Keinginan Wisatawan untuk Mengunjungi Destinasi Wisata?

Authors

  • Olivia Barcelona Nasution Sekolah Tinggi Ilmu Ekonomi YKPN Yogyakarta, Indonesia

DOI:

https://doi.org/10.35917/tb.v22i2.222

Keywords:

source credibility, content quality, perceived image, intention to visit

Abstract

Online tourism marketing is one of the most effective marketing efforts to do nowadays, especially in digital era. This study aims to examine the effect of source credibility and content quality on tourists perceived image and the effect of perceived image on the intention to visit tourism destinations. The research model was tested using data from questionnaires distributed online (n = 263) and using Structural Equation Modeling analysis. All hypotheses in this study are accepted and source credibility has the most influence on tourists’ the perceived image.

Downloads

Download data is not yet available.

References

Atika, A., Kusumawati, A., & Iqbal, M. (2017). The Effect of Electronic Word of Mouth, Message Source Credibility, Information Quality on Brand Image and Purchase Intention. EKUITAS (Jurnal Ekonomi Dan Keuangan), 20(1), 94.

Bianchi, C., & Pike, S. (2011). Antecedents of destination brand loyalty for a long-haul market: Australia's destination loyalty among Chilean travelers. Journal of Travel & Tourism Marketing, 28(7), 736-750.

Chakraborty, U., & Bhat, S. (2018). Credibility of online reviews and its impact on brand image. Management Research Review, 41(1), 148–164.

Choi, Y., Hickerson, B., & Kerstetter, D. (2018). Understanding the Sources of Online Travel Information. Journal of Travel Research, 57(1), 116–128.

Chung, N., & Koo, C. (2015). Telematics and Informatics The use of social media in travel information search. TELEMATICS AND INFORMATICS, 32(2), 215–229.

Frías, D. M., Rodríguez, M. A., & Castañeda, J. A. (2008). Internet vs. travel agencies on pre-visit destination image formation: An information processing view. Tourism Management, 29(1), 163–179.

Gaffar, V., Abdullah, T., & Putri, D. N. (2018). How can social media marketing create positive image of nature-based tourist destination in Indonesia?. The Business & Management Review, 9(4), 476-482.

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate data analysis (Eighth Ed.). Cengage, Andover.

Jalilvand, M. R. (2017). Word-of-mouth vs. mass media: their contributions to destination image formation. Anatolia, 28(2), 151–162.

Josiassen, A., Assaf, A. G., Woo, L., & Kock, F. (2016). The Imagery–Image Duality Model: An Integrative Review and Advocating for Improved Delimitation of Concepts. Journal of Travel Research, 55(6), 789–803.

Kerstetter, D., & Cho, M. H. (2004). Prior knowledge, credibility and information search. Annals of Tourism research, 31(4), 961-985.

Kim, H., & Stepchenkova, S. (2015). Effect of tourist photographs on attitudes towards destination: Manifest and latent content. Tourism Management, 49, 29–41.

Kim, S. E., Lee, K. Y., Shin, S. Il, & Yang, S. B. (2017). Effects of tourism information quality in social media on destination image formation: The case of Sina Weibo. Information and Management, 54(6), 687–702.

King, C., Chen, N., & Funk, D. C. (2015). Exploring Destination Image Decay: A Study of Sport Tourists’ Destination Image Change after Event Participation. Journal of Hospitality and Tourism Research, 39(1), 3–31.

Kuncoro, M. (2009). Metode Riset untuk Bisnis dan Ekonomi, Edisi 3. Jakarta: Erlangga.

Luo, Q., & Zhong, D. (2015). Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites. Tourism Management, 46, 274–282.

Martín-Santana, J. D., Beerli-Palacio, A., & Nazzareno, P. A. (2017). Antecedents and consequences of destination image gap. Annals of Tourism Research, 62, 13–25.

Molinillo, S., Liébana-Cabanillas, F., Anaya-Sánchez, R., & Buhalis, D. (2018). DMO online platforms: Image and intention to visit. Tourism Management, 65, 116–130.

Na, S., Kunkel, T., & Doyle, J. (2020). Exploring athlete brand image development on social media: the role of signalling through source credibility. European Sport Management Quarterly, 20(1), 88–108.

Pabel, A., & Prideaux, B. (2016). Social media use in pre-trip planning by tourists visiting a small regional leisure destination. Journal of Vacation Marketing, 22(4), 335–348.

Pornpitakpan, C. (2004). The persuasiveness of source credibility: A critical review of five decades' evidence. Journal of applied social psychology, 34(2), 243-281.

Sparks, B. A., Perkins, H. E., & Buckley, R. (2013). Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior. Tourism Management, 39, 1–9.

Spence, M. (1973). Job Market Signaling. The Quarterly Journal of Economics, 87(3), 355.

Tan, W. K., & Wu, C. E. (2016). An investigation of the relationships among destination familiarity, destination image and future visit intention. Journal of Destination Marketing and Management, 5(3), 214–226.

Veasna, S., Wu, W., & Huang, C. (2013). The impact of destination source credibility on destination satisfaction : The mediating effects of destination attachment and destination image. Tourism Management, 36, 511–526.

Wang, Y. D., & Emurian, H. H. (2005). An overview of online trust: Concepts, elements, and implications. Computers in human behavior, 21(1), 105-125.

Wu, P. C., & Wang, Y. C. (2011). The influences of electronic wordâ€ofâ€mouth message appeal and message source credibility on brand attitude. Asia Pacific Journal of Marketing and Logistics, 23(4), 448–472.

Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31(2), 179–188.

Xie, H. J., Miao, L., Kuo, P. J., & Lee, B. Y. (2011). Consumers’ responses to ambivalent online hotel reviews: The role of perceived source credibility and pre-decisional disposition. International Journal of Hospitality Management, 30(1), 178-183.

Zhang, H., Fu, X., Cai, L. A., & Lu, L. (2014). Destination image and tourist loyalty: A meta-analysis. Tourism Management, 40, 213–223.

Downloads

Published

2021-12-31

How to Cite

Nasution, O. B. (2021). Apakah Akun Media Sosial Berbasis Konten Pariwisata Menciptakan Keinginan Wisatawan untuk Mengunjungi Destinasi Wisata?. Telaah Bisnis, 22(2), 97–106. https://doi.org/10.35917/tb.v22i2.222

Issue

Vol. 22 No. 2 (2021): Desember 2021

Section

Articles

Citation Check

License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).