The Strategy of BPJS Ketenagakerjaan Banda Aceh Branch in the Socialization of the Non-wage Recipient Program
DOI:
https://doi.org/10.35917/tb.v23i2.321Keywords:
strategy, socialization, BPJS of Employment, non-wage recipient program, Banda AcehAbstract
This study aims to discuss the strategies implemented by BPJS Ketenagakerjaan Banda Aceh Branch Office in disseminating the Non-Wage Recipient program and to find out the obstacles of this program. The theory used in this paper is the promotion mix model which includes: sales promotion, personal selling, direct marketing, advertising, and public relations. This study uses qualitative analysis methods. This paper uses certain data collection techniques such as an interview with respondents and documentation supporting the research.
The results showed that the strategy BPJS Ketenagakerjaan Banda Aceh Branch used in socializing the Non-Wage Recipient Program or BPU program was by advertising or promoting the benefits of the BPJS Ketenagakerjaan program for informal workers in various media. The second strategy is personal selling. The third strategy is public relations. The fourth strategy is direct marketing through the Market. The last strategy is sales promotion through socialization in informal worker forums. There are four obstacles faced by BPJS Ketenagakerjaan Banda Aceh Branch in conducting socialization this program, it is the public's view about BPJS is not an Islamic product, competition with commercial insurance, lack of firmness from the government.Downloads
References
Alyas, A., & Rakib, M. (2017). Strategi Pengembangan Usaha Mikro, Kecil dan Menengah Dalam Penguatan Ekonomi Kerakyatan (Studi Kasus Pada Usaha Roti Maros di Kabupaten Maros). Jurnal Sosiohumaniora, 19(2), 114–120.
Anggraini, N. (2021). Prosedur Pelaporan Iuran Upah Tenaga Kerja Pada Program Jaminan Sosial Tenaga Kerja Di Bpjs Ketenagakerjaan Cabang Medan Kota. Balance: Jurnal Akuntansi, Auditing Dan Keuangan, 18(2), 134–147.
Ariq, F., & Aslami, N. (2022). Prosedur Pelaporan Iuran Upah Tenaga Kerja Pada Program Jaminan Sosial Tenaga Kerja Di Bpjs Ketenagakerjaan Cabang Medan Barat. Transekonomika: Akuntansi, Bisnis Dan Keuangan, 2(5), 535–542.
Badan Pusat Statistik Provinsi Aceh. (n.d.). Retrieved November 9, 2022, from https://aceh.bps.go.id/pressrelease/2020/11/05/570/keadaan-ketenagakerjaan-agustus-2020.html
Baskoro, F. (2021). Analisis Strategi Pemasaran Dalam Meningkatkan Jumlah Kepesertaan Bukan Penerima Upah Pada BPJS Ketenagakerjaan kantor Cabang Perintis Ponorogo. Iain Ponorogo.
Fadli, M. R. (2021). Memahami desain metode penelitian kualitatif. Humanika, Kajian Ilmiah Mata Kuliah Umum, 21(1), 33–54.
Fathurrochman, I., Endang, E., Bastian, D., Ameliya, M., & Suryani, A. (2021). Strategi Pemasaran Jasa Pendidikan Dalam Meningkatkan Nilai Jual Madrasah Aliyah Riyadus Sholihin Musirawas. Jurnal Isema: Islamic Educational Management, 6(1), 1–12.
Gunawan, I. (2022). Metode Penelitian Kualitatif: teori dan praktik. Bumi Aksara.
Hermawan, A. (2012). Komunikasi Pemasaran. Jakarta: Erlangga.
Huberman, M., & Miles, M. B. (2002). The qualitative researcher’s companion. sage.
Indahsari, R., Rosdiana, Y., & Lestari, R. (2018). Pengaruh Penerapan Manajemen Risiko Terhadap Kinerja Organisasi Pada Lembaga Perbankan Syariah Di Kota Bandung. Kajian Akuntansi, 19(1), 37–43.
Ketenagakerjaan, B. (n.d.). Manfaat Bukan Penerima Upah (BPU) - BPJS Ketenagakerjaan. Retrieved January 18, 2023, from https://www.bpjsketenagakerjaan.go.id/bukan-penerima-upah.html
Kristiawan, Rolan.; Abdullah, R. (2020). Faktor penyebab terjadinya kecelakaan kerja pada area penambangan batu kapur unit alat berat pt. semen padang. Jurnal Bina Tambang, 5(2).
Nazir, M. (1988). MetodePenelitian. Jakarta: Ghalia Indonesia.
Purba, E. A. (2008). Analisis Penerapan Strategi Kemitraan terhadap Kinerja Perusahaan Biro Teknik Listrik (Studi Empiris pada Hubungan PT. PLN (Persero) Distribusi Jateng-DIY Area Pelayanan dan Jaringan Semarang dengan Perusahaan Biro Teknik Listrik (BTL) di Wilayah Kerja AP. Jurnal Bisnis Strategi, 17(2), 197–202.
Ramdhan, M. (2021). Metode Penelitian. Cipta Media Nusantara.
Sahputra, D. (2020). Research and Learning in Communication Study JURNAL SIMBOLIKA Manajemen Komunikasi Suatu Pendekatan Komunikasi Communication Management A Communication Approach. JURNAL SIMBOLIKA, 6(2).
Setyo Kohar, W. (2005). Program Jaminan Sosial Tenaga Kerja ( Jht , Jkk , Jkm Dan Related papers. Universitas Negeri semarang.
Soepardi, E. M. (2005). Pengaruh Perumusan Dan Implementasi Strategi Terhadap Kinerja Keuangan (Survei Pada Bumn Yang Menderita Kerugian). MIMBAR: Jurnal Sosial Dan Pembangunan, 21(3), 440–452.
Sukmadinata, S. N. (2005). Metode Penelitia. Bandung: PT Remaja Rosdakarya.
Tasya, T., & Ulfah, U. (2022). 2.424 Pekerja Non ASN di Banda Aceh Telah Terlindungi Jaminan Sosial Ketenagakerjaan. Www.Kba.One. https://www.kba.one/news/2-424-pekerja-non-asn-di-banda-aceh-telah-terlindungi-jaminan-sosial-ketenagakerjaan/index.html
Wiradika, E. (2018). Implementasi Strategi Dari Perspektif Sumber Daya Manusia, Operasional, Pemasaran Dan Keuangan (Studi Pada Badan Penyelenggara Jaminan Sosial Ketenagakerjaan Kantor Cabang Malang). Universitas Brawijaya.
Downloads
Additional Files
Published
How to Cite
Issue
Section
Citation Check
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).