Sikap Wisatawan terhadap Obyek Wisata Taman Kyai Langgeng Magelang
DOI:
https://doi.org/10.35917/tb.v14i1.15Keywords:
attitude, cognitive, affective, behavior, tourismAbstract
Abstract
An attitude descripbes a person’s relatively consistent evaluations, feelings, and tendencies toward an object or idea. Attitudes put poeple into a frame of mind of liking or disliking things, of moving toward or away from them. Attitude is the one important of the buying process, especialty for psychological factor. Attitude is the result of learning process. An attitude have three componen, and they componen relations each other. They are cognitive, affective, and behavior. Cognitive are knwolegde and belief an object, affective is a tendeny for the object, and behavior is tendency to make action to the object. The object in this reseach is tourism, that is Taman Kyai Langgeng, Magelang. The objective in this reseach want to know consumer attitude. Tourism object must to analys the atributes of an attitude. They are location, services, facility, and the price an object, based on demoghraphy caracteristic.
Downloads
References
Agustina Dwi Astuti, (2005), Sikap Wisatawan Terhadap Obyek Wisata Candi Borobudur Magelang, Skripsi : Tidak dipublikasikan.
Aritonang R,Lerbin R, (2007), Riset Pemasaran Teori dan Praktek, Edisi Pertama, Ghalia Indonesia, Jakarta.
Bhuana Agung, (2006), Cara Praktis SPSS 15.0, Yogyakarta, Balai Pustaka
Bilson Simamora, (2004), Panduan Riset Perilaku Konsumen, Jakarta: PT. Gramedia Pustaka Utama.
Husein Umar (2003), Metode Penelitian Aplikasi Dalam Pemasaran, Gramedia, Jakarta.
James. F. Engel, Roger. D. Blackwell, Paul Winiard (1994), Consumer Behaviors, Second Edition Illinois, Hins Dale. 86
Kotler, Philip, (2007), Manajemen Pemasaran, Jilid 1, Edisi bahasa indonesia, PT.Macanan Jaya Cemerlang, Jakarta.
Kotler, Philip, (2000), Manajemen Pemasaran, Jilid 1, Edisi Milenium, PT.Prenhalindo, Jakarta.
Swasta DH, Basu dan T.Hani Handoko, (2000), Manajemen Pemasaran Analisa Perilaku Konsumen, Edisi Pertama, BPFE, Yogyakarta.
Soeratno dan Lincolin Arsyad (1999), Metodologi Penelitian Untuk Ekonomi dan Bisnis, UPP AMP YKPN, Yogyakarta
Subagyo (1994), Statistik Induktif, BPFE, Yogyakarta.
Walgito, Bimo, (2003), Psikologi Sosial (suatu pengantar), Edisi ReviSI Penerbit Andi, Yogyakarta.
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).